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Product Marketing Lead II (Product Marketing Specialist)

Company: GESA CREDIT UNION
Location: Richland
Posted on: May 3, 2021

Job Description:

Job DetailsLevelExperiencedJob LocationSouth Richland HQ - Richland, WAPosition TypeFull TimeJob CategoryMarketingDescriptionSUMMARY:The Product Marketing Lead II is responsible for leading the development, execution, and analysis of product strategies, initiatives, and planning within their specific area. They will serve as the product expert on marketing projects and advertising campaigns. This role will understand industry trends, evaluate competitive positioning, and use data to develop strategies and increase market share and product penetration.ESSENTIAL JOB FUNCTIONS: Lead the development and evaluate effectiveness of the project plan in conjunction with the Senior Product Marketing Manager to execute marketing campaigns for assigned new and existing products. The Product Marketing Lead II is generally responsible for leading marketing ownership of 3-5 product or service areas based on complexity.Use research and data to lead the development of campaigns and participate in the development of project timelines and budgets.Use data to research and analyze campaign performance across all channels and all markets, determining if goals are achieved, and set goals for future campaigns. Use data to drive demand, adoption, and make recommendations for improvements.Become an expert in assigned product lines and services, performing regular competitive and SWOT analyses to make recommendations on product positioning, pricing, strengths, and potential changes.Establish and maintain an understanding of economic, regulatory, and competitive influences and their effects on specific product lines, geographic markets, and demographics.Develop comprehensive marketing plans and calendars for assigned products and services.With limited supervision, manage projects and coordinate with appropriate internal and external stakeholders.Lead and direct projects to ensure they are within scope, schedule, and projected budget. Produce and maintain reporting statistics to reflect status and report to managers and product or service stakeholders on an ongoing basis.Recommend, plan, lead, schedule, and complete, projects with stakeholders, peers, and vendors.Assist with allocating Marketing Department resources such as scheduling meetings, creating briefs, coordinating production, and campaign execution.Coordinate media placements with Department leadership and various agencies; be point of contact for vendor relationships.Be a proactive and positive influence within the department and the credit union.Coordinate internal communication with various resources to ensure staff are aware of marketing activities and campaigns.Must understand and perform Bank Secrecy Act (BSA) functions as applicable to job responsibilities.Attend credit union training sessions, conferences, or seminars as approved by supervisor. Maintain awareness of policies and regulations related to duties and responsibilities.Maintain thorough understanding of organizations within the credit union and goals, and understand core values and objectives to be met through marketing.Maintain knowledge of all services and products offered by the credit union.Consistently display successful communication and listening skills with peers, members, supervisor and vendors.Perform administrative functions associated with areas of responsibility and duties.Display leadership values such as mutual respect, honesty, trust and dignity, and acting in the best interest of the credit union. Lead by example by displaying solid ethics and integrity at all times.Maintain and protect all sensitive data utilizing the highest standard of confidentiality and professionalism.Control risk in all areas of assigned responsibility and operate in a safe and sound manner.Manage, direct, and complete special projects as directed by the Senior Product Marketing Manager and AVP of Marketing.Other duties as assigned.QualificationsSKILLS/ABILITIES:Strong self-starter and organizational skills with the ability to build/set schedules, create and manage budgets, write product marketing plans, and adhere to deadlines.Excellent interpersonal, listening, and customer service skills.Proficient in computer applications and an awareness of graphic and video standards.Work cohesively and successfully in a team environment.Able to initiate and manage workflows, establish strong relationships with a diverse group of partners, and negotiate with vendors and stakeholders on projects to be completed.Effectively communicate ideas and information, verbally and in writing.JOB REQUIREMENTS:Four to seven years of similar or related experience in marketing or product marketing.Four year degree with emphasis in Business Administration, Marketing, Finance, Economics, Business Analytics, Management, Communications or related field is required.Experience researching, analyzing data, and making informed recommendations based on findings.Proficiency with standard office equipment and business software, Mac and Windows operating systems.Experience with CRM platforms and working knowledge of marketing automation software is strongly preferred.Comfortable in a fast-paced, continuously changing, and sometimes ambiguous work environment.Some travel is required to attend credit union training, fulfill duties, and for career development as approved.PHYSICAL REQUIREMENTS:Per the Dictionary of Occupational Titles, this is considered a light capacity position.Frequent sitting (31-70%).Occasional walking and standing (11-30%).Ability to lift up to 10 lbs. frequently, including negligible forces.Ability to lift up to 25 lbs. on an occasional basis.Frequent repetitive hand and wrist motions.Work environment is indoors, in a clean office area.Regular Full Time Employee Benefits Your Wellbeing:Medical, Dental, and Vision Plans20 Days Accrued Paid Time Off10 Paid HolidaysEmployer Provided Short Term Disability and Long Term DisabilityYour Financial:401k & Roth 401k With Employer MatchEmployer Provided Life Insurance & ADTuition Assistance & Reimbursement ProgramsEmployee Loan DiscountsAnnual Incentive ProgramYour Extra Perks:Employee Assistance ProgramDevelopment TrainingEmployee Recognition Program, Gesa Gold & Service AwardsVoluntary Pet InsuranceGesa Credit Union reserves the right to revise or change the job description as the need arises. This job description is not all inclusive of total job responsibilities nor does it constitute a written or implied contract of employment.Selected candidate(s) must be able to pass a pre-employment drug screen which includes screening for all drugs considered illegal or controlled by the State of Washington, as well as, a credit/background check and a skills assessment.Gesa reserves the right not to hire any relatives of or those in a close personal relationship with any Gesa employee, Board member or Supervisory Committee member.Gesa Credit Union is an Equal Opportunity Employer and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. Gesa Credit Union will not discriminate against persons because of their disability, including disabled veterans, and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. If you are interested in applying and require special assistance or accommodations due to a disability, please contact our Human Resources department at (509) 378-3100.EOE/AA - Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteranhttps://www.gesa.com/pdfs/careers/eeo_policy_statement.pdf

Keywords: GESA CREDIT UNION, Richland , Product Marketing Lead II (Product Marketing Specialist), Other , Richland, Washington

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