Marketing Manager

Company: Christensen, Inc.
Location: Richland
Posted on: August 5, 2022

Job Description:

Job DetailsJob LocationAll Company Locations - Richland, WARemote TypeFully RemoteJOB LOCATION: RemoteBuilt on over 80 years of industry experience and the latest technology, Christensen is a purpose-driven organization revolutionizing the way fuels, lubricants, and propane are ordered, delivered, and managed. As one of the largest distributors of fuels, lubricants, and propane on the West Coast, Christensen offers an innovative suite of products and services designed to create real value for each of the more than 10,000 Retail Fuel, Commercial, Industrial, and Fleet Card customers. As the company continues to fuel exponential growth, it is seeking to add a new role to the organization focused on delivering best in class marketing and communications programs for Christensen's Retail Fuels Service Offering. The Senior Marketing Manager of Retail Fuels will be key a key member of the leadership team, driving all aspects of the marketing plan for the business unit. RESPONSIBILITIESPartner Marketing: serve as the professional interface with Christensen's major oil partners as the subject matter expert (SME) and execution lead on all partner programs Program Marketing: lead the sales organization in the training and rollout of new service level offerings for Christensen customersCustomer Marketing: architect and execute a meaningful customer communications strategy, staying on top of industry trends and best practices Goto-Market Planning: partner with sales leadership to define and execute end-to-end account-based marketing plans in support of new territory developmentLead Generation: Identify new opportunities to expand the Retail Fuels customer base by leveraging platforms such as email, digital, PR, etc. Event Marketing: Identify and support lead generating events for the business unit, such as select tradeshows and the annual Christensen Retail Fuels Summit Sales Enablement: Prioritize and develop appropriate collateral and sellthrough materials that aid the sales organization in securing pipeline and wins KNOWLEDGE & SKILLS10+ years of marketing management experience spanning all aspects of channel marketingExperience managing enterprise partner relationships; driving programs from start to finish General knowledge of marketing platforms, such as SalesForce and the ability to analyze data and make informed decisionsExcellent written and verbal communication skills requiredSelf-directed and motivated, yet thrives on cross-team collaboration and idea sharing 2+ years profiling and executing event plans that deliver positive ROIBA/BS in marketing or related discipline requiredM experience a plus, but not required

Keywords: Christensen, Inc., Richland , Marketing Manager, Advertising , Richland, Washington